Olaplex

NEW OLAPLEX

Olaplex Could (And Will) Change Your Hair!

One curious man. Two chemists. One big question. Could you create a product that would never, ever break hair again while haircoloing…even at 40-volume developer?

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The Holy Grail of Hair Repair

It’s called Olaplex, and it just could be the holy grail for hair repair. To never break hair again is a huge claim, and reading the technical brief from the guy who created the product, Dean Christal, is a language of chemistry I didn’t understand, with one exception.

The part I did comprehend is that the most world famous chemist from the polymer field of chemistry, with countless awards and patents to his name, who has nothing to do with hair, had created a new molecule that would link broken bonds in hair back together again.

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This molecule, he claims, when added into any hair services, will absolutely prevent any breakage. The chemistry lesson all boiled down to one simple idea—a hairdresser would never have to worry about destroying a client’s hair ever again. One simple molecule. One simple ingredient. Nothing simple about its effects. Imagine never breaking a client’s hair again. Imagine never stripping haircolor again.

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Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, and is never tested on animals. Olaplex reconnects broken disulfide sulfur bonds in the hair. Hair bonds are broken during thermal, mechanical and chemical services.

At Morgan & Morgan we have been using Olaplex for 4 months now with extraordinary results!

We have experimented in adding it into the service menu with Keratin Complex, Blow Out, Permanent Wave, Permanent straightening, toning and regular colour services. Because it is a bond extender is builds the core stregth of the hair and allows all other treatments to become more effective and longer lasting.

Lighten with out damage, colour with less fade, toners are more even, perms have more energy and smoothing services and straightening is more effective.

The ‘Stand Alone Olaplex Bond Reparation Treatment’ can be done at any time and will leave the hair stronger and softer all at the same time!

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Thinking From the Outside…In

Olaplex has now filled multiple worldwide patents. The work these chemists are famous for involves helping to stop organs and transplants from being rejected by the body. It’s life-saving work. Dean convinced Craig and Eric that helping women feel more beautiful was also life-saving work and just as important. Which it is. And now, the best chemistry from the best minds in medical polymer research has been offered to our industry to solve a problem that’s existed since the development of haircolor.

The Story Goes On

Interestingly, the story gets even bigger than this (if that’s possible). It appears this molecule called Olaplex will also radically change the hair texturizing business as well, allowing a permanent wave to be done on the same day as color. Dean says, “I had a stylist Japanese relax a swatch of hair two times, then 40-volume bleach it, then perm it, and the hair was still in good condition. The control sample that had no Olaplex disintegrated halfway through the test. I knew at that point in time that Olaplex would completely change the way hair was chemically treated forever.”

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“Before I tried it on a client, I colored my own hair with Olaplex. I am pretty cautious with my colour and have not had powder lightener for years…but I needed to be sure it was everything it claimed. Lightener and 30vol developer over previously lightened hair and ABSOLUTELY no breakage! I am convinced!!” —Jennifer Morgan

“If you have ever had clients who worry about their hair breaking off from the coloring process, tell them, ‘Don’t worry, I use Olaplex!’ Not only does it help prevent breakage, my clients tell me that their hair feels stronger, silky and fuller as well. This is a brand new hair care product unlike any other, and it makes my job a heck of a lot less stressful!” —Tracey Cunningham

“What I love is that the Olaplex provides controlled lift without over-lightening! I can start and finish anywhere on the head and the level comes out evenly! Zero breakage, even when slight overlapping is necessary to balance the tonality!” —Guy Tang

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