Is it the comeback of the perm?

0003eae0e6af44f9ee3f7aa70db97450Is the perm making a comeback?

Nothing can strike fear into the heart of a style-savvy quite like the word ‘perm’. It conjures up images of tightly set corkscrew curls and fuzzy face-framing waves; think 80s icons such as SJP in Footloose and Jennifer Grey in Dirty Dancing. But the perm could be making a comeback for 2015.

Perms have come a long way since the 80s . These days, perms can be fine-tuned to give you exactly the kind of wave you want. You can get perms that just add body to fine, limp hair; you can get loose, sexy waves or you can go for the corkscrew curls that many straight-haired girls covet (and some curly-all-their-lives girls are sick of).


But so much has changed since the iconic era of the perm, from gentler formulas and multiple bespoke roller sizes to targeted techniques that focus on a specific part of an overall look. With today’s styling products and hair care technology most of the issues we had in the 80’s around perm care and maintenance have been resolved. At Morgan & Morgan we on a one salon crusade to rehabilitate “brand” Perm!”


Is the perm making a comeback?

All perms are not created equal, that’s a myth. Obviously the release of the film American Hustle has focused our attention on the classic perm again, but there are specific targeted techniques for really modern looks.



What: “Following the groove of the natural movement in the hair, to amplify the bounce, body and natural kinks.”

Best for: “Longer hair. It’s a great way of adding volume and decreasing the frequency of “big blow out” blow dries.”



What: “Perming the ends only or bespoke pieces from ear to end. Historically popular with Oriental women, this technique has become increasingly popular with all hair types as heated styling tools have grown in popularity.”

Best for: “Any hair type, but particularly useful for short hair to build in texture, and mid-length to hold body and curl without the constant need to use heated stylers.”



What: “Delivers an incredibly natural looking wave and increases movement by “weaving” sections of the hair through the teeth of a tail comb and only applying solution to the sectioned out piece. This adds subtle body for dramatic effect when re-integrated into the whole head.”

Best for: “All hair types, particularly good for those that don’t want to blow dry daily but do want movement.”



What: “Lasting volume and body at the crown that lifts without not a stiff bouffant finish, solution is applied over only an inch or two from the crown downwards depending on length of hair and size of roller chosen (usually a larger sized roller).”

Best for: “Fine limp hair of all lengths.”



What: “A technique where rollers are used right to the roots and placed on top of one another over sectioned out pieces. Think of a “roller sandwich” with one on the root and another sat on top. This creates maximum curl without too much lift at the roots.”

Best for: “Subtle curls without “big hair” volume.”


Here is where a lot of people have unrealistic expectations of what a perm can do! Just like naturally curly have permanently waved curly hair requires some styling to get the look you desire.

We find clients often mistake ‘set’ or ‘tonged’ curls with natural curl


Set, blow waved, ghd curls, tonged curls have a very smooth round ‘styled’ look where natal or waved curls are less rounded and more irregular.

With todays modern tools you can ‘style’ the hair any way you wan – smooth or curly but the perm will give you the body, energy and holding power you might be currently lacking

Beach-curl copy

Are You a Good Candidate for a Perm?

Perms work best on hair that has not been overly colored or excessivley highlighted.  Double-processed or heavily highlighted hair is already compromised  and perming hair that’s already damaged from highlights or color can result in condition challenges

If you have very dry hair or loads of short layers, you may not be the best candidate for a perm. Perms can dry hair out a little more and a perm on short, layered hair could end up poodle-like.


Are you prepared to use styling products and the correct home hair care? Without [proper care and attention you are not going to get the result you are looking for. As with natural curl, permed hair requires maintenance to ensure it is not fluffy or frizzy so you need to be prepared to take the time and care for your perm.


Not sure if your hair is a good candidate for a perm? Ask us. You’ll want to tell us every chemical process your hair has been through in the last couple years.

Oh and one other tip: The thicker your hair, the better the perm will take.

How Long Does a Perm Take?

Perms take two to four hours, depending on how long your hair is and how fast your stylist is. Your stylist will apply a single chemical solution to break the structural bonds in your hair, and another called a “neutralizer.” Also keep in mind, a perm takes 28 hours to relax. Give it some time before you get too worried about the end result.

How Long Does a Perm Last?

Most perms generally last about 2-6 months depending on your hair type and texture and the type of wave you have

Prep Your Hair for the Perm

To prepare your hair for a perm, we absolutely recommend a pre-service consultation. At this time we will look at the strength, elasticity and porosity of your hair and recommend any treatments that may be required to ensure optimum hair health. A permanent wave requires the internal structure of the hair to be in the best possible state (great strength and elasticity) and the external cuticle of the hair to be in tack. If this is not the case you may need a Fibre Force Repair Regimen before we can wave your hair. We can also discuss your expectations to look at what results we can achieve on your particular hair type

What to Bring to Your Consultation Appointment

You need to take a picture or pictures with you of the type of wave you want. Just telling us what kind of curl leaves you in jeopardy of getting something different than you expect. We can control the amount of wave we give you as well as the the part of the hair you want to perm. We will need to choose the right-sized rods, solution and technique to get you the result you are looking for

The Size of the Rod Matters

The tightness of the curl depends on the natural elasticity (strength & diameter) of your hair, the size of the rod, the type of solution used and the length of time this solution stays in.

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