Schwarzkopf Igora Royal Launch
Schwarzkopf Professional Igora Royal
True Colour in High Definition
Morgan & Morgan’s head of colour Jennifer Morgan is hosting three evenings of high definition colour to celebrate the launch of Schwarzkopf Professional’s Igora Royal.
Boasting true-to-tuft results and intensive colour finishes, new Igora Royal adds more tonality, more lift and a bit more wow!
Schwarzkopf Professional relaunched Igora Royal colour as part of their Essential Looks tour in Berlin, Germany earlier the is year.The new range was recently showcased at Sydney Hair Expo and as the New Zealand Colour Ambassador it is Jennifer Morgan’s job to present the New Igora Royal to the industry and the beauty press here.
The new high-definition colour offers up to 50% longer colour retention and up to 25% higher vibrancy for long-lasting, true-to-tube results. It also guarantees up to 70% grey coverage with the fashion shades which allows for more creativity and ease of use.
More than 100,000 tubes of Igora Royal are sold across the world every day, with the new improved colour retaining the reliability that colourists have come to expect but with some exciting updates.
“As a colourist I need to rely on the performance of my colour 100% – coverage, intensity and retention are key. Igora Royal is Schwarzkopf flagship brand for a reason and its new high definition technology is hugely impressive. It delivers true results even under challenging conditions for perfect colour equalisation and white-hair coverage.” ~ Jennifer
As well as improved results and vibrancy, the updated Igora Royal offering includes 121 exciting new shades – divided into distinctive families
Jennifer’s brief was to showcase these new colour families and highlight the key innovations of to new product..pure true reflects with 25% more vibrancy, clean clear lifting ability, unbelievable shine and condition
Preparation for the launch event began on Sunday 16th June with the Schwarzkopf Professional Technical Team and Morgan & Morgan’s Erin Walters, Kim Riggir, Casey Kenny & Emma Axford-Hawkins assisting Jennifer to get the models show ready.
A world of colour
TRUE COLOUR IN HIGH DEFINITION
Colour has been at the heart of what Schwarkopf has done forover 100 years. Setting new standards in the market, Igora Royal gives life to our creativity. This has always been their colour commitment to our industry and the reason we are committed to the brand
Now is the time to discover a true step ahead in colour…the best just got better
WHAT IS TRUE COLOUR?
True colour stands for maximum intensity and very clear & sharp tone directions. It means up to 100% perfect white hair coverage – even on thick & resistant hair. Stunning performance and 100% reliability characterise true colour – even under challenging conditions.
Igora Royal stands for stunning performance and 100% reliability – even under challenging conditions. It covers up to 100% white hair, delivers ultimate colour retention and represents intense colour vibrancy. It equalises the colour evenly – even on porous hair. Clearest lifting shades and advanced care maximise contrast and shine. With its absolute true to tuft results we have 100% reliability for our daily work.