Essential Looks 2012 Spring Summer
The latest catwalk hair trends are distilled into four new visual moods for Spring/Summer 2012.
Each season a handpicked team of hair professionals immerse themselves in the fashion weeks of London, Paris, Milan and New York and emerge inspired to create a collection of distinct trends that will lead hairdressers and their salon clients to progress their personal style for the months ahead.
This season, for the first time, Essential Looks features the Catwalk To Salon concept. The concept is about taking avant-garde looks as inspiration and then creating interpretations that are both aspirational and adaptable, with versatile cuts and colouring techniques that promise to work for all salons and their clients.
Our own Jennifer Morgan (with the help of our salon team) is the Colorist for the New Zealand Schwarzkopf Ambassador Team who recreates these looks for the local audience and will now coach over 200 salons in the latest trends
Essential Looks is the seasonal tool for change from Schwarzkopf Professional, delivering wearable, desirable style direct to the salon door in a usable, accessible format that empowers.
Essential Looks Flux Collection 1:2011/2012 is presented in four moods:
The ultimate 21st century tribe, these entrepreneurial revolutionaries have torn up the rulebook and shunned the conventional 9-5. Their nomadic spirit means they hunt out authenticity crave personalisation and are lured by diverse cultural looks. They love Burberry’s S/S handcrafted looks and Marni’s breathtaking beading. Harnessing this brave new energy, stylists translated the trend into cuts that were rich in cultural references and boundary pushing attitude. From sleek precision bobs to attitudinal feather cuts and bold statement colour, it all displays the Cool Hunters fierce passion for fashion.
Sportswear was the biggest trend to emerge from New York this season with mesh paneling, hoodies, nylon straps and baseball caps seen everywhere from Victoria Beckham to Alexander Wang. Clean lines, neon colours and hi-tech fabrics ruled and represented a new emerging breed of hip adrenalin junkies who crave the ultimate endorphin rush. EL Stylists seized this feeling and created clean, powerful and minimalist looks that simmered with vitality. Clever styles with ability to shape shift were key, as was a deceptively simple polish.
Sultry, sensual, hypnotic, exotic, this trend appeals to women whose innate confidence and powerful good looks combine to give them a magnetic appeal. Ultra feminine and powerfully seductive they wear Dolce & Gabbana’s sultry corsetry or Louis Vuitton’s expensive, exquisite lace dresses. Never too obvious, they exude subtle sex appeal that translates to luxe, perfectly glossy hair with peek-a-boo fringes and rich ultra natural colour.
This pleasure-seeking crowd abide by the maxim you get enough sleep when you are dead. They live life hard and fast and want to see and be seen. Their wardrobe reflects their love of glamour with high-octane show-stopping looks that mix wild prints with eye-popping colour and a dash of sparkle. But just as modern shapes stop these pieces looking too trashy or flashy, the sharp, clean, cuts stop screen siren blonde and decadent golden reds looking too obvious. Glamour and versatility is key, but it’s the all-important edge that is truly essential.